Emails:
Curated emails we send out weekly and seasonally so customers can discover and shop fresh produce and new products.
RTS email kicking off local month. We want customers to know that we support many great local brands and encourage them to buy from these brands.
Encourage our customer to restock their fridge, with items featured in the restock section and FreshDirect side dishes.
Email highlighting everything you can get from FD for all your family's back to school needs.
Email promoting prepared dinner options from our kitchen and GFD to help customers avoid cooking during the hottest time of year.
This email is to reengage customers with an offer to place an order.
We want shoppers to know that we support black-owned vendors, and this gives them the opportunity discover their products.
This email highlights our partnership with Melissa Ben-Ishay's and her cookbook recipe's that customers' can shop with us.
Email supporting Matriark Foods, a better-for-the-planet RIPE incubator brand.
Out-of-Home (OOH) Campaigns:
Used to inform current and new customers of our freshness, variety of products, ease of shopping and other "reasons to believe" (RTBs). Below is from our Union Square takeover.
Each cellphone portrayed a different persona of a customers online cart. This one was a dog mom, shopping for her fur baby.
The marketing team worked on coming up with different personas to list as handles on the cellphones, and showcase different products along with them. We also made sure to call out the different locations along those subway lines.
Each pillar was used to showcase some fresh bright produce to pop in the subway to catch travelers attention, along with supplying an offer on your first order.
As your entering or leaving the station you are grabbed by fresh produce imagery and the callout of our delivering to your stop.